New Official Investment Partner of West Ham United

The partnership will see our presence on the West Ham strip, as official sleeve sponsors.

We're particularly proud to announce our partnership with West Ham United, becoming their Official Investment Partner for the upcoming 2018/19 Premier League season. The partnership will see our presence on the West Ham strip, as official sleeve sponsors.

Thrilled to be partnering with West Ham United and honoured to be an official shirt sleeve sponsor, not only do we possess a great platform to amplify our brand and core values, but we're also honoured to be associated with a historic football team.

West ham Basset & Gold Partnership

With a number of notable signings being completed this summer, including Ryan Fredericks and Jack Wilshere and a particularly exciting season ahead, we've joined at a key time of the club's 118-year history. Two years after West Ham's final match at Upton Park, the Hammers' new London Stadium home is an auspicious venue to be associated with.

We see our alliance with West Ham United as a great opportunity to be associated with a globally recognised Premier League team that is located locally. The club’s history and values fit our profile particularly well. We look forward to supporting West Ham United over the coming season and working to achieve a winning partnership. 

Over the coming days, we will be releasing a partnership sponsor site, '', with details on our exclusive shirt-sleeve partnership, 'Inside the Deal' videos and players interviews, and the latest news and updates on our association with one of the UK's highest-profile clubs.

We look forward to standing side by side with a historic and forward-looking London-based Premier League team and we wish them well on the kick-off of the new 2018/19 season.

Daniel Smith, Director - Basset & Gold
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