Basset & Gold’s Blanket Giveaway

On 4th February 2019, West Ham United faced Liverpool in the Premier League. It was an evening kick-off and with temperatures dropping below zero, fans had to wrap up warm to escape the winter chill.

Fortunately, we had 4,000 cosy fleece blankets to hand out. Each one came in a sleek gift bag and supporters used them throughout the game, then took them home afterwards.

Basset And Gold fleece blankets

The blanket giveaway was an important project for our company. The objective was to increase awareness of Basset & Gold through our West Ham United sponsorship, but helping to keep fans warm at the same time was an added bonus. We weren’t able to give a blanket to each and every fan, but we do try to include as many supporters as possible in the activities we arrange throughout the season.

Here at Basset & Gold we are always trying to find new and innovative ways to involve our investors and utilise our partnership with West Ham United. We are looking forward to many more activities and giveaways for the fans in the future. Although we didn’t take all three points home, it was an impressive performance from the Hammers!

new window icon
Related categories: