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basset and gold West-Ham United's Official Global Investment Partner

Find an investment that meets your goals

Current Availability

Your capital is at risk. Please refer to the Risk Warning below.

Proven Returns with Asset-Backed Security

100% track record - all investors paid on time, every time.
Our investment process

Frequently Asked Questions


Who is Basset & Gold?

Basset & Gold is a group of companies forging a financial revolution through retail investments. We pride ourselves on providing a professional and responsive relationship management service, as proven by our consistently high customer satisfaction levels. We ensure that we put the customer at the centre of everything we do and use their feedback to guide and steer our services. Basset & Gold is a trading name of B&G Finance Ltd, which is authorised and regulated by the FCA (No. 788684).


Why haven't I heard about you?

At Basset & Gold, we have been diligently and deliberately perfecting our range of investment services before unveiling them to the wider market. Today, we have a considerable number of satisfied investors providing positive word-of-mouth recommendations. We are now seeking to disrupt the financial landscape one product at a time. Find out more about us.


Can I invest?

We only accept UK residents over the age of 18 and UK registered companies, trusts, and SIPPs. 


What's my security?

We ensure that your investments are aligned with our interests. Our unique investment approach is based on AiM (Aligned Interests Model), a proprietary investment model that focuses on pre-aligning interests and target identification so as to avoid potential conflicts – a win-win approach, which is the core of our corporate DNA. Our investment team has a wide variety of tools to AiM with, creating a truly bespoke financing arrangement that aims to achieve everyone’s unique goals, leading to long-term mutual success.

What are our values?

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Basset & Gold has built up a team of seasoned professionals with considerable  experience of providing financing to marketplace and peer-to-peer lending platforms. We're at the forefront of an innovative sector giving clients access to products previously available to institutional investors.

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Clients first

Ultimately, we wouldn't be here without you. With this in mind, with every decision, we keep our clients' needs at the front of our decision-making processes. See our Aligned Investment Model to understand more about how we do this.

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Aligned Investment Model

We truly believe in the success of our investments and decided that the best way to show our clients this was with our Aligned Investment Model (AIM). We invest our own capital alongside our clients on every investment we make.

What makes us unique?

Dedicated Relationship Manager

On becoming a client of Basset & Gold, you’ll receive your own dedicated Relationship Manager who’ll be on hand throughout the day to assist you. We even offer personal home visits because we know that it’s better to build relationships face-to-face. Whether you have questions about how our bonds work or you want to understand our corporate DNA, your personal Relationship Manager will be next to you throughout your journey with Basset & Gold.

Investments made easy

We want to keep it as easy as possible for you when you choose to invest your funds with Basset & Gold. We’ve got a team of analysts that work through each deal to find the opportunities that will provide great returns. Our deal-making team carry out large amounts of due diligence on an individual deal-by-deal basis, so you can sit back and focus on the more personal things in life.

Interest Rate Shield

We’ve innovated the Interest Rate Shield, which comes with the majority of our products. You can rest assured that if interest rates rise, your bond yield will too, with a ‘High Watermark’ structure which means that where the Bank of England interest rate rises and falls, the Bond rate will reflect the highest increase since the date of the Bonds’ issuance. We will not lower the interest paid to you. See the Investment Memorandum for more information.

Fixed payments

It’s important to be able to control your finances; that’s why our products offer a fixed payment allowing you to plan for your future. The only time your Basset & Gold interest will change is when the Interest Rate Shield is activated and the return you get rises.

Monthly yield

Sometimes it’s important to get your interest payments in the shorter term, and that’s why we give our clients the opportunity to get access to monthly interest payments.

No fees

We truly believe that the best way to maintain our 'client first' core value is to invest alongside our clients. Because of this, we also have the ability to not charge you any fees throughout the process with Basset & Gold, allowing you to retain more of your capital.

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